Exclusive Interview with Googler: Kaspar Szymanski

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I work at Google within the Search Quality Team. I focus on preventing spam from coming up in the SERPs, so our users will not be affected by it. This is my main objective. However, communication with webmasters in particular in Europe is also an important part of my scope of work. You can read Udi Mamber’s recent post if you want to learn more about our work. In terms of webmaster communication I would like to share a few more details about mine and my colleagues efforts.

For about two years now, the Search Quality Team in Dublin reinforces Google’s efforts to engage in a dialogue with webmasters in their native languages. Currently, me and my team support a number of communication channels in sixteen languages. I mentioned the Google Help Groups, which me and my colleagues monitor. We also run a Google Webmaster Blog in German and contribute to country blogs in Polish, English, French, Spanish, Italian, Russian and Turkish.

Recently, we have also started pushing educational videos for webmasters. My friends Rebecca and Alvar came up with the initial one in Spanish. So far, the feedback from the webmaster community was very positive

The part of my communication work I’m really excited about, is meeting webmasters personally at events like conferences or Google Days. On occasions like the SMX or the SES conferences we learn a lot about what is currently on people’s minds and where we need to improve upon the information we provide webmasters. I like this channel best because I enjoy the experience of talking to webmasters and having an instant interaction. So far, unfortunately we did not get a chance to participate in the event in Poland. However, I am optimistic on catching up on this before the end of the year. Read More..