A while back I was ranting on Twitter (and elsewhere) about how not too many SEO peeps actually study some of the more technical aspects of how search engines work and IR, (NLP,ML etc..) concepts. You see, it seems logical that those working with (marketing to) search engines might want to know a thing or two about how they work.
The goal of today’s ride isn’t as much to provide you with a framework for learning as it is to start you in a direction. As always, learning how to catch fish is more important than a free lunch. These are simply some interesting directions for SEO technicians looking to dig deeper into the world of knowledge management.
This thing of ours
To me this thing of ours is an art form. The pragmatic can argue the semantics of what is art, regardless, to me it is such. And a dimensionally singular SEO is one that is limited in that art. Much like a traditional artist progresses from still life and pencil to painting and sculpting, from brushes to chisels, an SEO should seek out other elements related to the discipline. We should learn knowledge management and algorithms with the same verve we apply to playing in social media.
The goal of this adventure is to hopefully spark the imagination of SEOs by finding out just how interesting the task of indexing the world’s information is. Many times the goodies listed here aren’t a direct line to ranking glory, but great for identifying future trends and having a feel for modern implementations…
And so today we head down the path leading to SEO geek nirvana…. Mount up and let’s ride!! Continue Reading
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